In Indonesia, MSMEs (UMKM) are one of the important and strategic business sectors that can withstand the Indonesian economic crisis in 1998 and the global crisis in 2008. The increasing number of MSMEs entrepreneurs after the 1998 crisis reinforces those facts, even until 2012 MSMEs was able to absorb 85 million to 170 million workers. Moreover, the largest contributor to GDP (Gross Domestic Product) in Indonesia derives approximately 60 percent from the MSMEs sector down to date.

However, during 2020 pandemic the micro, small, and medium enterprises (MSMEs) sector has borne the maximum brunt of the coronavirus disease (COVID-19) pandemic.
Several MSMEs have lost their source of income and been unable to pay installments, while numerous others have been compelled to shut down in the wake of reduced income owing to the pandemic.


We Love With Love (WLWL), is a national initiative formed to provide support for Indonesian micro, small and medium enterprises (MSMEs) facing this immense economic challenges during pandemic and after. We Love With Love is an advocacy program designed to rally donors, consumers and communities across the country and world to champion Indonesian MSMEs and uplift them re-emerge and thrive in the new normal.
Anyone can make cash donations, buy products and services and promote their favourite MSME on social media platforms.

We Love With Love started the first initiative in Bali October 2020, carried out and spread across the country. This initiative is designed and powered by YAYASAN AKU CINTA DENGAN CINTA to strengthen MSMEs as backbone of the national economy, and to unleash the nation potential. Furthermore, to conserve Indonesian’s culture through empowerment in creative industry MSMEs.
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